Generating Income using Pay-Per-Click Marketing

Pay-per-Click Marketing, also known as PPC, can be a quick way to get your site off the ground and attract visitors while you're working your way up in the generic search term rankings in the major search engines. With PPC you bid for a sponsored position in the Search Engine.

The more you are willing to pay for each click-through to your site, the higher your ad will appear in the sponsored results and the more people will see your ad.

You can offset your own PPC advertising expense by displaying other ads on your site. For example, with Google Adsense you can display related links of interest to your visitors on the same topics as your page and Google will pay you for the click throughs from YOUR website. To sign up for Google Adsense or just for more information, click the link below.

After you register with the PPC sources, use the Overture or Digital Point Keyword suggestion tools to find the best keywords for your ad campaign. Your ad text should include the best keywords.

Links to Pay Per Click marketing sites and keyword suggestion tools:

• Google
• Yahoo/Overture (includes Alta Vista, CNN, Infospace)
  • How Sponsored Search Works (Click to view video tutorial)
  • Keyword Suggestion Tool
• MSN Ad Center
• Enhance Interactive
• Exact Seek - Flat Fee Advertising - No PPC
• Business.com
• LookSmart Network
• Overture Keyword Suggestion Tool
• Free Digital Point Keyword Position Tracker
• Sign up with Enhance Interactive and receive $25 credit.
  (An initial $50 deposit is required to set up your account and ppc cost is as low as 3¢)

To see the popularity of a keyword phrase and get suggestions for other keywords, use the Digital Point Key Word Suggestion Tool:

Get Suggestions For Phrase: Brought to you by Digital Point Solutions

Track your visitor statistics, their surfing path and other important information to determine the effectiveness of your PPC advertising. Sign up for this extensive statistics tracking program from hitslink:

Here is another cool tool to test the speed of your internet connection.

Latest Search Engine Optimization and PPC Marketing Tactics Check your website ranking in the top Search Engines

Here is a really neat tool which will check your ranking for selected keywords in Yahoo, MSN and Google: